Privacy policy

 

DATA PROTECTION

We have written this Privacy Statement (version 02.03.2021-311267666) to explain to you what information we collect, how we use data and what decision options you have as a visitor to this website in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679.

Privacy statements usually sound very technical. On the other hand, this version should describe the most important things as easily and clearly as possible. As far as possible, technical terms are explained in a reader-friendly manner. In addition, we would like to convey that we only collect and use information with this website if there is a corresponding legal basis. This is certainly not possible if you provide as scarce technical explanations as possible, as they are often standard on the Internet when it comes to data protection. I hope you will find the following explanations interesting and informative and maybe there is one or the other information that you did not know yet.
If any questions remain, we would like to ask you to follow the existing links and check out more information on third-party sites, or simply send us an e-mail. Our contact details can be found in the imprint.

 

COOKIES

Our website uses HTTP cookies to store user-specific data.
Below, we explain what cookies are and why they are used to help you understand the following privacy policy.

What exactly are cookies?
Whenever you browse the Internet, use a browser. Known browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing is not to be dismissed: Cookies are really useful helpers. Almost all websites use cookies. More precisely, it is HTTP cookies, as there are other cookies for other areas of application. HTTP cookies are small files stored by our website on your computer. These cookie files are automatically placed in the cookie folder, virtually the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, you must also specify one or more attributes.

Cookies store certain user data from you, such as language or personal page settings. When you visit our site again, your browser will return the “user-related” information to our site. Thanks to cookies, our website knows who you are and offers you your usual default setting. In some browsers, each cookie has its own file, while in others, such as Firefox, all cookies are stored in a single file.

There are both first-time and third-party cookies. First-party cookies are created directly from our website, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “pests.” Cookies also cannot access information from your PC.

For example, cookie data can look like this:

Name: _ga
Expiration time: 2 years
Usage: Differentiation of website visitors
Sample value: GA1.2.1326744211.152311267666
A browser should support the following minimum sizes:

A cookie should contain at least 4096 bytes
At least 50 cookies are to be stored per domain
A total of at least 3000 cookies should be stored

What types of cookies are there?
The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point we would like to briefly discuss the different types of HTTP cookies.

You can distinguish between 4 types of cookies:

Strictly necessary cookies
These cookies are necessary to ensure basic functionality of the website. For example, these cookies are needed when a user places a product in the shopping cart, then searches on other pages and goes to checkout later. These cookies do not delete the shopping cart, even if the user closes his browser window.

Functional Cookies
These cookies collect information about the user behavior and whether the user receives any error messages. In addition, these cookies also measure the loading time and the behavior of the website in various browsers.

Cookies oriented to aim
These cookies ensure better user-friendliness. For example, you store locations, font sizes, or form data that you type.

Advertising-Cookies
These cookies are also called targeting cookies. They serve to deliver customized advertising to the user. This can be very practical, but also very annoying.

Usually, when you visit a website for the first time, you are asked which of these cookie types you want to allow. And of course this decision is also stored in a cookie.

How can I delete cookies?
How and if you want to use cookies, you decide for yourself. Regardless of which service or website the cookies originate, you always have the option to delete, only partially allow or deactivate cookies. For example, you can block third-party cookies, but allow all other cookies.

If you want to determine which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: deleting, enabling and managing cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: deleting and managing cookies

If you do not want to have cookies in principle, you can set up your browser in such a way that it always informs you when a cookie is to be set. This allows you to decide whether or not to allow the cookie for each cookie. The procedure is different depending on the browser. It is best to search the guide in Google with the search term “Delete cookies Chrome” or “Disable cookies Chrome” in the case of a Chrome browser or exchange the word “Chrome” for the name of your browser, e.g. Edge, Firefox, Safari.

What about my privacy?
Since 2009, the so-called “cookie guidelines” have been in place. It states that the storage of cookies requires consent from you. However, there are still very different responses to these directives within the EU countries. In Germany, the cookie guidelines have not been transposed as national law. Instead, this directive was largely implemented in Section 15 (3) of the German Telemedia Law (TMG).

If you want to know more about cookies and do not shy away from technical documentation, we recommend https://tools.ietf.org/html/rfc6265 to the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism.”

 

RIGHTS UNDER THE GENERAL DATA PROTECTION REGULATION

According to the provisions of the GDPR, you are entitled to the following rights:

Right to rectification (Article 16 GDPR)
Right to erasure (“Right to be forgotten”) (Article 17 GDPR)
Right to restriction of processing (Article 18 GDPR)
Right to notification – Obligation to notify in connection with the correction or deletion of personal data or the restriction of processing (Article 19 GDPR)
Right to data portability (Article 20 GDPR)
Right to object (Article 21 GDPR)
Right not to be subject to a decision based solely on automated processing – including profiling (Article 22 GDPR)
If you believe that the processing of your data violates data protection law or your data protection claims have otherwise been violated in a way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).

 

EVALUATION OF VISITOR BEHAVIOUR

In the following privacy policy, we inform you whether and how we evaluate data about your visit to this website. The analysis of the collected data is usually anonymous and we cannot conclude from your behavior on this website on your person.

You can find out more about ways to object to this analysis of the visit data in the following privacy policy.

 

TLS ENCRYPTION WITH HTTPS

TLS, encryption and https sound very technical and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for “secure hypertext transmission protocol”) to transmit data on the Internet in an interceptible manner.
This means that the complete transfer of all data from your browser to our web server is secured – nobody can “listen.”

We have thus introduced an additional layer of security and comply with data protection by designing technology Article 25 (1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You recognize the use of this protection of the data transmission on the small lock symbol at the top left of the browser to the left of the internet address (e.g. examplesite.de) and the use of the schema https (instead of http) as part of our internet address.
If you want to know more about encryption, we recommend the Google search for “Hypertext Transfer Protocol Secure wiki” to get good links to further information.

 

GOOGLE DATA PROTECTION EXPLANATION ANALYTICS

We use on our website the Analysis-Tracking tool Google Analytics (GA) of the American enterprise Google Inc for the European space the enterprise Google of Irishman’s country of Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. If you click, for example, a link, this action is stored in a cookie and is dispatched to Google Analytics. With the help of the reports which we receive from Google Analytics we can adapt our website and our service better to your wishes. In the following we come closer on the Tracking tool and inform above all about the fact which data are stored and how you can prevent this.

What is Google Analytics?
Google Analytics is a Trackingtool which serves the data traffic analysis of our website. So that Google Analytics functions, a Tracking code is inserted in the code of our website. If you visit our website, this code tapes the different actions which you explain on our website. As soon as you leave our website, these data are sent to the Google Analytics servers and are stored there.

Google processes the data and we get reports on your user’s behaviour., Among the rest, besides, it can concern the following reports:

Target group reports: About target group reports we get to know our users better and know more exactly who is interested in our service.
Display reports: By display reports we can analyse our online advertisement lighter and improve.
Acquisition reports: Acquisition reports give us helpful information about how we can inspire more people for our service.
Behavioral reports: Here we find out how you interoperate with our website. We can understand which way you put back on our side and which links you click.
Conversionsberichte: One calls Conversion a process with which you explain a desired action on account of a marketing message. For example if you become from a pure website visitor a buyer or newsletter subscriber. With the help of these reports we find out more about how our marketing measures come with you. Thus we want to increase our Conversionrate.
Real time reports: Here we get to know always immediately what happens just on our website. For example, we see how many user just reading this text.

Why do we use Google Analytics on our website?
Our goal with this website is clear: We want to offer you the best possible service. The statistics and data of Google Analytics help us to achieve this goal.

The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site to make it easier for interested people to find it on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know very well what we need to improve on our website in order to provide you with the best possible service. The data also serves us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in it.

What data is stored by Google Analytics?
Google Analytics uses a tracking code to create a random, unique ID associated with your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “recurring” user. All collected data is stored together with this user ID. Thus, it is at all possible to evaluate pseudonymous user profiles.

To analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. For each newly created property, the Google Analytics 4 property is by default. Alternatively, you can also create the Universal Analytics Property. Depending on the property used, data is stored for different lengths.

Labels such as cookies and app instance IDs measure your interactions on our website. Interactions are all kinds of actions you perform on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics can be linked to third-party cookies. Google does not pass on Google Analytics data unless we, as website operators, approve it. Exceptions may occur if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2/1326744211/152311267666-5
Purpose: By default, analytics.js uses the cookie _ga to store the user ID. Basically, it is used to distinguish the website visitors.
Expiry date: after 2 years

Name: _gid
Value: 2/1687193234/152311267666-1
Purpose: The cookie is also used to differentiate between website visitors
Expiration date: after 24 hours

Name: _gat_gtag_UA _ <property-id>
Value: 1
Purpose: Used to lower the request rate. When Google Analytics is provided through Google Tag Manager, this cookie is named _dc_gtm_ < property-id >.
Expiration date: after 1 minute

Name: AMP_TOKEN
Value: no data
Purpose: The cookie has a token with which a user ID can be retrieved from the AMP client ID service. Other possible values indicate an unsubscribe, a request, or an error.
Expiration date: after 30 seconds up to one year

Name: __ utma
Value: 1,564,498,958.1,564,498,958.1,564,498,958.1
Purpose: With this cookie you can track your behavior on the website and measure the performance. The cookie is updated every time information is sent to Google Analytics.
Expiry date: after 2 years

Name: __ utmt
Value: 1
Purpose: The cookie is used as _gat_gtag_UA_<property-id > to throttle the request rate.
Expiration date: after 10 minutes

Name: __ utmb
Value: 3/10/1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiration date: after 30 minutes

Name: __ utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for recurring visitors. This is a session cookie and will only be saved until you close the browser again.
Expiration date: After closing the browser

Name: __ utmz
Value: m|utmccn = (referral) |utmcmd=referral|utmcct =/
Purpose: The cookie is used to identify the source of visitors to our website. That is, the cookie stores where you came from on our website. This may have been a different side or an advertising circuit.
Expiry date: after 6 months

Name: __ utmv
Value: not specified
Purpose: The cookie is used to store custom user data. It is always updated when information is sent to Google Analytics.
Expiry date: after 2 years

Note: This list cannot claim to be exhaustive because Google changes the choice of cookies again and again.

Here we show you an overview of the most important data collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Via Heatmaps you can see exactly those areas that you click on. So we get information about where you are “on the road” on our site.

Session duration: Google refers to the time you spend on our site without leaving the site. If you were inactive for 20 minutes, the session will end automatically.

Bouncerate: There is talk of jumping off if you only see one page on our website and then leave our website again.

Account creation: If you create an account or make an order on our website, Google Analytics collects this data.

IP address: The IP address is only displayed in abbreviated form so that no unique assignment is possible.

Location: The country and your approximate location can be determined via the IP address. This process is also referred to as IP location determination.

Technical information: Among the rest, your browser type, your Internet supplier or your screen resolution count to the technical information.

Source of origin: Google Analytics or us are of course also interested in which website or advertisement you came to our site.

Other details include contact details, any reviews, playing media (e.g. if you play a video via our site), sharing content via social media or adding it to your favorites. The list has no claim to completeness and serves only for a general orientation of data storage by Google Analytics.

How long and where are the data stored?
Google has distributed your servers around the world. Most servers are located in America and therefore your data is mostly stored on American servers. Here you can read exactly where the Google data centers are located: Https://www.google.com/about/datacenters/inside/locations/

Your data is distributed across different physical disks. This has the advantage that the data can be retrieved faster and are better protected from manipulation. In each Google data center there are appropriate emergency programs for your data. For example, if the hardware on Google fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.

The retention time of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period of your user data is fixed at 14 months. For other so-called event data we have the possibility to choose a storage period of 2 months or 14 months.

With Universal Analytics Properties, Google Analytics standardizes the retention period of your user data of 26 months. Then your user data will be deleted. However, we have the option of selecting the retention period of user data ourselves. Five variants are available for this purpose:

Deletion after 14 months
Deletion after 26 months
Deletion after 38 months
Deletion after 50 months
No automatic deletion
In addition, there is also the option that data will only be deleted if you no longer visit our website within the period chosen by us. In this case, the retention period will be reset each time you visit our website again within the specified period.

Once the specified period has expired, the data is deleted once a month. This retention period applies to your data, which are linked to cookies, user recognition and advertising IDs (e.g. cookies of the SPC domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger unit.

How can I delete my data or prevent data storage?
Under European Union data protection law, you have the right to receive, update, delete or restrict information about your data. Use the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download and install the browser add-on under https://tools.google.com/dlpage/gaoptout. Please note that this add-on only disables data collection by Google Analytics.

If you want to disable, delete or manage cookies (regardless of Google Analytics), there is a separate guide for each browser:

Chrome: deleting, enabling and managing cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: deleting and managing cookies

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311267666. We hope we could provide you with the most important information about the data processing of Google Analytics. If you want to know more about the tracking service, we recommend these two links: Http://www.google.com/analytics/terms and https://support.google.com/analytics/answer/6004245.

 

GOOGLE ANALYTICS IP ANONYMISATION

We have implemented the IP address anonymization of Google Analytics on this website. This feature was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the complete IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before storage or processing of the data takes place.

More information on IP anonymisation can be found on https://support.google.com/analytics/answer/2763052.

 

GOOGLE ANALYTICS DEACTIVATION LINK

If you click disable on the following Google Analytics, you can prevent Google from capturing further visits to this website. Attention: The deletion of cookies, the use of your browser’s incognito/private mode, or the use of another browser causes data to be collected again.

Disable Google Analytics

 

GOOGLE TAG MANAGER PRIVACY POLICY

We use Google Tag Manager of Google Inc. For the European area, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This tag manager is one of many helpful marketing products from Google. Through Google Tag Manager, we can centrally install and manage code sections of various tracking tools we use on our website.

In this privacy policy, we want to explain to you more precisely what the Google Tag Manager does, why we use it and in what form data is processed.

What is the Google Tag Manager?
The Google Tag Manager is an organizational tool with which we can integrate and manage website tags centrally and via a user interface. Tags are small code sections that record (track) your activities on our website, for example. For this purpose, JavaScript code sections are used in the source text of our website. The tags often come from Google-internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags perform different tasks. You can collect browser data, feed marketing tools with data, buttons, set cookies and also track users across multiple websites.

Why do we use the Google Tag Manager for our website?
How to say so nicely: Organization is half the rent! And this of course also applies to the maintenance of our website. To make our website as good as possible for you and all people interested in our products and services, we need various tracking tools such as Google Analytics. The data collected from these tools shows us what you are most interested in, where we can improve our services and which people we should still show our offers. And for this tracking to work, we need to include appropriate JavaScript codes in our website. Basically, we could integrate each code section of the individual tracking tools separately into our source code. However, this requires a relatively long time and one easily loses the overview. That’s why we use Google Tag Manager. We can easily install the necessary scripts and manage them from one location. In addition, the Google Tag Manager offers an easy-to-use user interface and you do not need any programming knowledge. So we manage to keep order in our day jungle.

What data is stored by Google Tag Manager?
The Tag Manager itself is a domain that does not set cookies and does not store data. It acts as a mere “manager” of the implemented tags. The data captures the individual tags of the different web analysis tools. In Google Tag Manager, the data is tracked through to the individual tracking tools and is not stored.

However, this looks quite different with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior are usually collected, stored and processed with the help of cookies. For this, please read our data protection texts for the individual analysis and tracking tools that we use on our website.

In the account settings of the tag manager, we have allowed Google to receive anonymized data from us. However, this is only the use and use of our Tag Manager and not your data stored via the code sections. We enable Google and others to obtain selected data in anonymized form. We therefore agree to the anonymous disclosure of our website data. We were not able to find out which summary and anonymous data were precisely forwarded – despite long research. In any case, Google will delete all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates, as part of benchmarking measures, user trends. Benchmarking compares its own results with those of competitors. Based on the information collected, processes can be optimized.

How long and where are the data stored?
When Google stores data, this data is stored on its own Google servers. The servers are distributed all over the world. Most are in America. Under https://www.google.com/about/datacenters/locations/ you can read exactly where the Google servers are located.

How long the individual tracking tools store data from you can be found in our individual data protection texts for the individual tools.

How can I delete my data or prevent data storage?
The Google Tag Manager itself does not set cookies, but manages tags of various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how to delete or manage your data.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311267666. If you want to learn more about Google Tag Manager, we recommend the FAQs at https://support.google.com/tagmanager/?hl=en.

GOOGLE SITE KIT PRIVACY POLICY
We have included in our website the WordPress plugin Google Site Kit of the American company Google Inc. integrated. For the European area, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Site Kit, we can quickly and easily view statistics that come from various Google products such as Google Analytics directly in our WordPress dashboard. The tool or the tools integrated into Google Site Kit also collect personal data from you. In this Privacy Policy, we explain why we use Google Site Kit, how long and where data is stored, and what other privacy texts are relevant to you in this context.

What is Google Site Kit?
Google Site Kit is a plugin for the WordPress content management system. With this plugin, we can view important website analysis statistics directly in our dashboard. These are statistics collected by other Google products. Above all by Google Analytics. In addition to Google Analytics, Google Search Console, Page Speed Insight, Google AdSense, Google Optimize and Google Tag Manager can also be linked to Google Site Kit.

Why do we use Google Site Kit on our website?
As a service provider, it is our task to offer you the best possible experience on our website. You should feel comfortable on our website and quickly and easily find exactly what you are looking for. Statistical evaluations help us to get to know them better and to adapt our offer to your wishes and interests. We use various Google tools for these evaluations. Site Kit makes our work much easier because we can view and analyze the statistics of Google products in the dashboard. So we no longer have to register for the respective tool. Site Kit therefore always provides a good overview of the most important analysis data.

What data is stored by Google Site Kit?
If you have actively agreed to tracking tools in the cookie notice (also called script or banner), Google products such as Google Analytics set cookies and send data from you, such as your user behavior, to Google, store it and process it. This also stores personal data such as your IP address.

For more detailed information on the individual services, we have our own text sections in this privacy policy. For example, check out our privacy policy for Google Analytics. Here we deal very closely with the collected data. You will learn how long Google Analytics stores, manages and processes data, which cookies can be used and how you prevent data storage. We also have our own data protection declarations with comprehensive information for other Google services such as Google Tag Manager or Google AdSense.

In the following, we show you exemplary Google Analytics cookies, which can be set in your browser if you have agreed to the data processing by Google in principle. Please note that these cookies are only a selection:

Name: _ga
Wert:2/1326744211/152311267666-2
Purpose: By default, analytics.js uses the cookie _ga to store the user ID. Basically, it is used to distinguish the site visitors.
Expiry date: after 2 years

Name: _gid
Wert:2/1687193234/152311267666-7
Purpose: This cookie also serves to distinguish between website visitors.
Expiration date: after 24 hours

Name: _gat_gtag_UA _ <property-id>
Value: 1
Purpose: This cookie is used to lower the request rate.
Expiration date: after 1 minute
How long and where are the data stored?
Google stores collected data on its own Google servers, which are distributed worldwide. Most servers are located in the United States and therefore it is easily possible that your data will be stored there as well. On https://www.google.com/about/datacenters/inside/locations/?hl=en, you can see exactly where the company is deploying servers.

Data collected by Google Analytics is stored in a standardized manner for 26 months. Your user data will then be deleted. The retention period applies to all data linked to cookies, user recognition and advertising IDs.

How can I delete my data or prevent data storage?
You always have the right to receive information about your data, to have your data deleted, corrected or restricted. You can also disable, delete or manage cookies in your browser at any time. Here we show you the instructions of the most common browsers:

Chrome: deleting, enabling and managing cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: deleting and managing cookies

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311267666. To learn more about Google’s data processing, we recommend Google’s comprehensive privacy policy at https://policies.google.com/privacy?hl=en.